Join the launch of the MPAA Book Club and learn how to establish a book club for alumns.

Recognizing the vast number of useful and interesting books available to help businesses and people succeed in the ever-changing digital world, MPAA is inaugurating a topical Book Club that provides a mandate to read books (including e-books) to discuss with a community of peers and peer-mentors. MPAA members will identify four useful and engaging books each year for a virtual book club discussion. The book club will start with a group discuss of ‘Influence: The Psychology of Persuasion’ by Robert B.Cialdini at the 3rd MPSAECR in Berlin on September 23rd.

Why this book now? Here is what Harvard Business Review said about the book in 2013:

  • Robert Cialdini, considered the leading social scientist in the field of influence, was initially drawn to the topic because he saw how easily people could step over an ethical line into manipulation or even abuse. His 2001 book Influence, which laid out six principles of persuasion, was eloquent about the dangers of persuasive techniques in the wrong hands.

Influence is a must-read or a must-read-again in light of today’s society. In the discussion, we will consider:

  • How you can use the lessons in the book to be more successful?
  • How can you influence clients, suppliers and friends more effectively?
  • How are others influencing you?
  • Is this sort of influence “reasonable” and “responsible” or “predatory” and “dangerous”? Or all of these?

After we discuss some of the key elements of the book, we will discuss why and how to start a book club for your MPAA regional or shared interest group.


  • Order Influence today and read it in time for the discussion in September.
  • Vote on the second and third books for the MPAA Book Club to be held virtually in January and April 2019. Click here to vote for two books from the list below or make suggestions.
  1. Daniel Kahneman. Thinking, Fast and Slow.
  2. Robin Sharma. The Leader Who Had No Title: A Modern Fable on Real Success in Business and in Life.
  3. Seth Stephens-Davidowitz. Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are.
  4. Matthew D. Lieberman. Social: Why Our Brains Are Wired to Connect.
  5. Daniel Goleman. What Makes a Leader?
  6. Richard H.Thaler, Cass R. Sunstein. Nudge-Improving-Decisions-Health-Happiness.
  7. Yuval Noah Harari. Homo Deus: A brief history of tomorrow.